Don't Miss Florida's Premiere Customer Experience, Service & Hospitality Event


Attend Any or All 3 Days

  • 3 Day All Access - $645 (BEST VALUE! Save $245 Off Regular Price)
  • Main Event $445 (EARLY ACCESS SPECIAL Save $100 before 2/13) (March 15 Only)
  • Dali Innovation Lab - $345 (March 14 Only)
  • Regular Price Main Event - $545 (Regular price starts 2/14) (March 15 Only) 
  • Four Interactive Online Workshops - Complimentary - Included with all registrations

Limited Seating

Only 30 spots available for the Dali Innovation Lab - March 14
Only 75 spots are available for The Floridian Social Club - March 15

Learn From CX Leaders

Check Out the Agenda

Discover New Partners

Real People. Real Stories. Real Solutions.

"CX Forums creates space for collaboration, connection, & best practice sharing. If you are looking for a forum to learn from CX & industry experts, be curious, and have fun, this is the place for you.” 

Michelle BrigmanMichelle BrigmanSr. Director Strategic Alliances, Medallia

"A strong return on investment of time and attention to rekindle CX community connections, develop new relationships, and hear real stories and solutions from passionate CX leaders. The size of the audience, ample spacing in the venue, and thoughtful safety options provided also helped me feel well assured."

Greg MeliaGreg MeliaGreg Melia, CEO, Customer Experience Professionals Association (CXPA)

Get Ready To...

  • Discover ways to advance your CX practice and increase the value of your job
  • Explore latest tools and resources to help your CX/UX practice thrive
  • Learn how customer and employee needs have shifted and how you can meet their evolving expectations.
  • Get outside of your box and learn creative ways to approach challenges with the Innovation Lab.
  • Improve your skills with 4 interactive 90-minute online workshops.
  • Connect with CX experts and leaders with guided networking activites and ample time for meaningful conversations.
  •  Reinvigorate your CX senses hearing real-life stories, sharing inspiring ideas, and engaging in conversations with your peers.


Make new relationships and exchange ideas with your peers. Connect with in-person and virtual networking, small groups, guided group activities and interactive workshops.


Everyone has something to share. You’ll hear what leading brands and agencies are doing to improve CX, EX, XM across different industries and disciplines. We encourage you to share your ideas too.


CX Forums is the place to learn what business leaders are planning and doing now to keep customers and employees engaged and satisfied. 

Featured Speakers & Contributors

Speaker and topic selections are guided by the CX Forums Advisory Board and local CX leaders to represent a wide variety of industries and disciplines. You'll hear real-life stories of how these leading CX practitioners are meeting today's challenges to plan for better customer experiences in the future.

Kevin Chadwick

Owner, Floridian Social Club & Operating Principal at KW Commercial

Patty Soltis

Patient Experience, Moffit Cancer Center

Shawn Nason

Chief Experience Officer & Founder, MOFI Creative Boutique

Scott Gilbey

Customer Service Agent, Delta Airlines & B2B Inside Specialist, Ace Hardware

Tom Rocca

COO/CXO Summa Franchise Consulting; & VP/Advisory Board, Calusa Marketing

Dr. Kimberly Macuare

Innovation labs Co-Director, The Dalí Museum

Mark Michelson

CEO/Producer, CX Forums & Founder+Principal, Threads Marketing Research

Agenda Overview

While the theme of CX Forums Experience Florida features Hospitality and Customer Service, there is something for everyone with 3 days of engaging and immersive interactive learning. 


Here's what you can expect:

Day 1 - March 14 - The Dalí Museum Innovation Lab

  • The agenda for CX Forums Experience Florida starts with Lunch and a Half-day Innovation Lab at The Dalí Museum
  • See and solve problems differently when you attend the acclaimed Dalí Innovation Lab at The Dalí Museum 
  • Hands on learning guided by Dr. Kimberly Macuare to stimulate your thinking to help you improve customer and employee experiences and build bridges between silos in your organization. 
  • Registration includes lunch, tour of The Dalí Museum, in-person Innovation Lab and access to online workshops.
  • Following the workshop, we'll meet informally for happy hour and Dutch treat dinner in the local area. Restaurant TBD

Day 2 - March 15 - Floridian Social Club Main Event

  • The next day it's the Main Event at the Floridian Social Club featuring TED Talks style storytelling sessions with 2 Keynote presentations. There's plenty of networking time in the morning. Come early and enjoy continental breakfast starting at 8:00

  • Storytelling, Keynotes, Panel, Small Group Discussions @ Lunch and Interactive Group Activities with CX leaders from a variety of disciplines and industries.
  • Following lunch, we'll have guided interactive group activities followed by a panel discussion of CXperts and reception. Dutch treat dine arounds are optional following the reception.

  • Registration includes full day in-person meeting at The Floridian Social Club, continental breakfast, all day snacks, lunch, reception, and access to online workshops.
  • We are delighted to partner with The Floridian Social Club to provide a unique music-centric experience which includes a beautiful stage and theater, with state-of-the-art audio/visual, multiple creative meeting spaces and a full service bar. 
  • Excited to have The Floridian Social Club founder Kevin Chadwick as one of our featured Keynote Speakers.

Day 3 - March 16 - Interactive Online Workshops

  • On Thursday we'll take a deep dive with four 90-minute Interactive Online Workshops.
  • Expand your knowledge and hone your CX skills in these interactive workshops the day after the Main Event.
  • Learn how to use the latest tech tools and resources to enhance your CX toolkit and expand your practice expertise.
  • Meeting room format on Zoom allows everyone to participate and ask questions directly, so you're not just watching another webinar limited to chat and Q&A.

Who Attends?

Created by CX Professionals,
for CX Professionals

CX Forums is ideal for anyone who is responsible for the customer experience at their company.

Previous attendee titles include:

  • C-Suite: Chief Executive Officer, Chief Experience Officers (CXO)
  • Chief Customer Officers (CCO), Chief Operating Officers (COO)
  • Chief Marketing Officers (CMO), Chief Technology Officers (CTO)
  • SVP & VP Experience, Brand & Customer
  • CX Directors, HR& Training Directors, UX Directors
  • Customer Care, Customer Success & Call Center Directors
  • Experience Designers, Store Designers, Product Designers,
  • Service Designers & Managers
  • Brand & Store Planners
  • Mystery Shopping and Merchandising Companies
  • Marketing Researchers & Data Scientists 

Anyone who needs to learn more about improving customer, employee and brand experiences will benefit from attending CX Forums Experience Summits.

Sponsor and Partners

Interested in Sponsoring? Click for more info

Silver Sponsors

Supporting Sponsors

Media Partners

What is CX Forums?

If you want to improve your customer experience skills and meet others in the CX profession from a variety of disciplines don't miss this event. 


Now more than ever it's important to Connect, Share, Learn, and Get Inspired with other CX leaders who have "been there and done that."  Customer Experience is a challenging profession. It helps to have a network of friends who not only understand your challenges, but can help offer solutions too. 


CX Forums is the place where you can connect with other business leaders from across a variety of industries and backgrounds. Learn what CX leaders are planning and doing now to keep customers and employees engaged and satisfied in the future.

(Read More)CX Forums Summits are organized by CX practioners to strengthen local professional CX communities. Our goal is to connect professionals and build bridges between CX/UX disciplines and industries in local markets. When you attend CX Forums you will be part of an exclusive community of CX/UX leaders focused on sharing, learning, and helping each other grow.

The Experience Summit features 6 TED Talk style speakers, 2 Keynote speakers and a Panel of 4 CX Experts from leading Florida based brands. In addition, there is a half-day Innovation Lab at Dali Museum and 4 online 90-minute workshops and over 6 hours of time reserved for networking and small group discussions.

This is the premiere of the CX Forums Experience Summit in Florida, which is planned as an annual event where CX practitioners can share new ideas and tips, expand their skill sets and support each other in improving our unique CX initiatives.

Delegates represent senior level decision makers from a wide variety of industries and disciplines. We share real CX stories across a wide variety of topics including VOC, Design Thinking, CDP, CRM, UX, Training, Marketing, Call Center, Metrics, and CX Beyond COVID19, and more!

CX Forums was created by Mark Michelson, a 35+ year veteran CX strategist & researcher, member of the CXPA regional council and producer of the acclaimed CX Talks series. For more info on CX Forums, Click Here.

Size Matters

Tired of Big Conferences Where You Feel Lost in a Sea of Badges and Booths?

CX Forums Experience Summits are Intentionally Intimate

Have you heard of Dunbar's number (a.k.a. The Rule of 150)?  British anthropologist Robin Dunbar suggested 150 is the "magic number" of individuals for networking and maintaining relationships. For this reason, all CX Forums Experience Summits are limited to 150 in-person Delegates.

Smaller regional events like CX Forums give you space and time where you can meet other people from your area, engage in fun immersive learning experiences and build a lasting network of friends you can trust.

CX Forums are carefully designed to create lasting relationships through mindful interactions in unique "experiential" venues.

"This was my third CX Forum and it was easily my favorite. I thought the speakers were informative, the size of the crowd was conducive to connecting, and the venue was delightful. I loved the networking from 3-5 – it wasn’t too late and I wasn’t on a rush to get home."

Marcos AriasMarcos AriasDover Foods

"CX Forums is the only conference where I feel I can talk openly with my peers and have real discussions about human centered experience design. The participants here just get it. As a speaker and sponsor at many events, I find CX Forums delivers incredible value in helping me build lasting relationships."

Shawn NasonShawn NasonChief Experience Officer MOFI (Boutique Design Firm)

Two Cool Venues in Downtown St. Pete

Dalí Innovation Lab - March 14

Dalí Museum

Surreal approaches to real problems


The Dalí Museum (St. Petersburg, Florida) has been the unofficial heart of fine arts in the Tampa Bay area since its opening in 1982. The debut of the new building in January 2011 has contributed to the cultural renaissance – a movement that has experienced an explosion of artistic institutions and outlets that both residents and visitors to the destination can enjoy.

Designed by architect Yann Weymouth, The Dalí’s building combines the rational with the fantastical.

Skills Labs are the Dali Museum's proprietary creativity and innovation classes, which focus on problem solving, communication and team building. Specifically, Skills Labs train the specific techniques, and provide the learnable mindsets, of creative thinking and problem solving to drive organizational innovation and enhance the creative powers and efficacy of teams and individuals.

Main Event - The Floridian Social Club - March 15

The Floridian Social Club

A Unique Entertainment Venue

Makes this Professional Conference

Feel Like a Social Event

While most trade conferences take place in sterile conference centers and hotels, CX Forums seeks unique and experiential venues.

The Floridian Social Club is a music venue that was designed to provide exceptional customer experiences.

A music-centric venue in a beautifully restored historic theater on Central Ave in the heart of St. Pete. The Floridian Social Club has quickly become St. Pete's favorite gathering place for music, art, entertainment and engaging events.

The Floridian features a beautiful stage and theater with state-of-the-art audio/visual, multiple creative hangout spaces and a full service bar.

The Floridian History

The Floridian is a labor of love brought to you by Kevin Chadwick, co-founder of KW Commercial, real estate expert and philanthropist. The original building was built in 1924 but had fallen into disrepair. In 2018 Chadwick bought the facility, formerly known as the State Theater, and provided the capital needed for the extensive renovations. He also determined from the very beginning of the project that every step of the renovation would be done by local artisans. While almost everything was done by St. Pete firms, in a few cases Yankees from as far north as Tampa were brought into service. 

You might ask why Kevin Chadwick pulled out all the stops in seeing this passion project through.  Well, there’s a special relationship between Chadwick and the State Theater. Shortly after World War Two ended a couple had their very first date at the State Theater. They obviously hit it off since they later married and had a son named Kevin Chadwick. Decades later, when it appeared likely that the building would be torn down and replaced, Chadwick stepped up and saved this historic building.  It’s a symbiotic relationship you see. If it wasn’t for the State Theater, there might not be a Kevin Chadwick, and if it wasn’t for him the State Theater would not have been reborn as the Floridian. 

The Floridian Social Club - 687 Central Ave North. St. Petersburg, FL 3701

Be Part of the Action

Interested in partnering with CX Forums? We'd love to talk!

Contact Mark Michelson at


Have a great story? We would love to see your proposal!


CX Pros are looking for solutions like yours.


Don’t be left out. Join us in-person or online.

Past Participating Brands

CX Forums Experience Summit provides an opportunity for leading CX/UX practitioners to meet and learn from each other.  When you attend, you will meet CX/UX professionals from a wide variety of disciplines and industries.


Whether you are in banking, CPG, insurance, foodservice, government, healthcare, hospitality, IT, retail, sports, transportation or any business that depends on customers, we all learn more when we share our individual perspectives together.


From Chief Experience Officer to Director of Customer Care to VP of Strategy and Design, the CX Forums Executive Summit brings decision makers together to share knowledge, ideas and support each other in our CX practices.


You'll be in good company at the CX Forums Experience Summit. Take a look at some of past attending brands:

Event Info

AccommodationsBecause our events are not held in hotels, CX Forums does not have a designated hotel or discount codes for booking. 

St. Pete has great hotel options both downtown, where the events are happening, or on the beach. Should you need accommodations for the event, use these search options for Hotels and Airbnb:

Search Hotels
Search Airbnb

Getting ThereIf flying, the St. Pete (PIE) airport is closest, but limited to Allegiant airlines.
All other airlines use the Tampa Airport (TPA), a short 30 minute ride to St. Pete.

The Dalí Museum Address: 1 Dali Blvd., St. Petersburg, FL
Parking for The Dali Museum is available around the museum in a variety of lots ranging from free to $10.
For info on parking at the Dali, click here

The Floridian Address: 687 Central Ave. N, St. Petersburg, FL
Parking for The Floridian, we recommend using the Parkmobile app. 2 Hour parking available on Central and 1st Avenues near the venue, time can be extended using the app.

MealsAt Dali Museum, we will meet for lunch at Café Gala in the museum. lunch is included with registration.

At The Floridian, continental breakfast will be available starting at 8:00 AM. Lunch will be served 12:30-1:45. Snacks and refreshments will be available throughout the day.

If you have any dietary restrictions, please contact

Be sure to stay for the Happy Hour Reception following the program from 4:00 until 6:00. The reception is open to all CX professionals at no cost.

Interested in sponsoring our Happy Hour Reception? Click Here for Sponsorship Info.

At CX Forums Experience Summits, our priority is to provide the best possible experience for our attendees, and of course, your health and safety.  That includes creating an optimal networking environment limited to 150 in person Delegates (see Dunbar’s number below) 

CX Forums Experience Summits have been designed from the ground up by CX leaders and event professionals with decades of experience and we’re here to address all of your COVID-19 related safety concerns.  We are monitoring local market conditions and regulations to ensure a safe event for our attendees.

Venues for CX Forums are COVID compliant in all of their operations. 

We encourage all participants attending CX Forums Experience Summits to be fully vaccinated.  

Mask/facial coverings are optional.  

If You Are Sick: If you have a temperature, are showing any potential symptoms of COVID-19, have tested positive for COVID-19, or have been in close contact with anyone that has tested positive for COVID-19 within 14 days of the event then you need to stay home and join us online. 

Potential COVID-19 symptoms include:

• Fever or chills
• Cough
• Shortness of breath or difficulty breathing
• Fatigue

• Muscle or body aches
• Headache
• New loss of taste or smell
• Sore throat

• Congestion or runny nose
• Nausea or vomiting
• Diarrhea

~ Masks: Currently, none of our cities nor venues are requiring masks.  However, as we know, nothing is normal with COVID.  If there is a mask mandate put back in place in the city or venue where the event is taking place, masks will be required at our Experience Summit. If there is no mask mandate in city or venue the event is taking place, then wearing a mask becomes personal choice for each of us. Please respect everyones' choice regarding wearing a mask.

~ Hand sanitizer: stations will be available throughout the event. Touchless hand sanitizer stations will be available at most venues.

~ Food and Beverage: All of our venues are following CDC guidelines to ensure your safety all day, including food and beverage protocols (i.e. gourmet boxed lunches, no buffet style food).  Please remember to sanitize throughout the day, including before and after consuming food and beverages

~ Distance Preferences: We want to respect everyone’s choices about physical distance/touching.  There will be optional stickers for your badges – a red sticker means you prefer 6-feet distance.  A green sticker means you’re open to handshakes, etc.  Please respect each other and follow our CODE OF CONDUCT (under FAQ's)

~ Capacity and Seating: We are limiting all in-person events to 150 delegates… and this is not just because of COVID Safety measures. 

Have you heard of Dunbar's number a.k.a. The Rule of 150? British anthropologist Robin Dunbar suggested 150 is the "magic number" of individuals for networking and maintaining relationships. For this reason, CX Forums Experience Summits are limited to 150 Delegates. 

We will have seating options 6-feet apart for anyone still wishing to observe this prior CDC guideline.  
In-Person Delegates will have a choice for letting others know their distancing preference.
        + Choose a RED sticker on your badge, you will signal others that you prefer distancing.
        + Choose a GREEN sticker, you let others know you are open to shaking hands and closer contact.

Please Contact Us with any questions or concerns!

Code of ConductAt CX Forums, we are committed to providing an inclusive, friendly, safe, and welcoming environment for all, regardless of gender, sexual orientation, disability, ethnicity, or religion. This code of conduct outlines our expectations for participant behavior as well as the consequences for unacceptable behavior.

We invite ALL Participants including, but not limited to sponsors, attendees, volunteers, speakers, media, and staff, to help us realize a safe and positive conference experience for everyone. All determinations of appropriate or inappropriate behavior are made by the CX Forums organizers.

Expected Behavior

·        Be considerate, respectful, and collaborative.
·        Refrain from demeaning, discriminatory, or harassing behavior and speech.
·        Alert conference organizers if you notice a dangerous/inappropriate situation or someone in distress.
·        Comply with instructions of any session moderators, monitors or any event or venue staff.
·        Comply with all applicable laws.
·        Comply with foot traffic management guidance including signage, conference volunteer directions, floor markings, entrance and exit signs, and other direction as required.

Unacceptable Behavior

·        Unacceptable behaviors include intimidating, harassing, abusive, discriminatory, derogatory, or demeaning conduct by any attendees of CX Forums and related events. Some CX Forums venues have shared facilities with members of the public; please be respectful to all patrons of these locations.

·        Harassment includes: offensive verbal comments related to (but not limited to) race, gender, gender identity and expression, national origin, religion, disability, political beliefs, marital status, age, sexual orientation, military or veteran status, or other protected category; inappropriate use of nudity and/or sexual images in public areas; deliberate intimidation, stalking or following; harassing photography or recording; sustained disruption of talks or other events; inappropriate contact, and unwelcome sexual attention.

·        Wearing clothing that is not suitable for a professional work environment, that is provocative, or otherwise potentially offensive.

·        Written, verbal or other abuse, intimidation, threats, annoyance, harassment, stalking, and/or spamming, against any person, which in any way creates a disturbance that is disruptive or dangerous, or creates apprehension in a person, as determined by Digital Summit and its show management, in their sole discretion.

·        Any boisterous, lewd or offensive behavior or language, including but not limited to using sexually explicit or offensive language, materials or conduct, or any language, behavior or content that contains obscene gestures, or racial, religious, gender, or ethnic slurs.

·        Assembling for the purpose of, or resulting in, disturbing the peace, or committing any unlawful act or engaging in any offensive behavior.

·        Failure to obey any rules or regulations of the venue staff, event staff, moderators or its vendors.

Health and Safety

CX Forums will adhere to the latest health and safety regulations, guidelines, and recommendations, as directed by the venue and local city government officials where the event is taking place, Center for Disease Control and Prevention, and World Health Organization and all participants of CX Forums Executive Summits must comply.  Please review our SAFETY GUIDELINES above in the FAQ's.


We expect all event participants (including CX Forums employees, moderators, attendees, vendors, sponsors, speakers, and volunteers) to uphold the principles of this Code of Conduct. This Code of Conduct covers all CX Forums events (virtual or in-person) and all related activities (social or otherwise).

Consequences of Unacceptable Behavior

Unacceptable behavior will not be tolerated. Anyone asked to stop unacceptable behavior is expected to comply immediately.

If a participant engages in unacceptable behavior, the conference organizers may take any action they deem appropriate, up to and including expulsion from the conference without warning or refund.

What to Do If You Witness or Are Subject to Unacceptable Behavior

If you are subject to unacceptable behavior, notice that someone else is being subject to unacceptable behavior, or have any other concerns, please notify a conference organizer as soon as possible. All reports will remain completely confidential.

The CX Forums team will be available to help participants contact venue security or local law enforcement, to provide escorts, or to otherwise assist those experiencing unacceptable behavior to feel safe for the duration of the conference. You can report unacceptable behavior to our organizers in person or online.

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